(c) 2012 Tomato Joe’s Pizza Our Values "The customer is God." - Japanese Proverb "The consumer isn't a moron. She is your wife." - David Ogilvy We answer to our shareholders. Our shareholders are every customer that will purchase our product. Our Mission Our mission is to establish Tomato Joe’s as the premier purveyor of excellent pizza in Valencia.  Principles that guide us in every decision we make: • Apply the highest culinary standards of excellence to every pizza that we make • Provide a great work environment and treat each other with dignity and respect • Contribute positively to the community and our environment • Develop enthusiastically satisfied customers all of the time • Recognize that profitability is essential to our future success • Apply the highest standards of safety in everything we do and produce Our Italian Ancestors Celeste and Lucia Odorizzi, both in their early 20’s, along with Lucia’s three younger brothers, left Tuenno, Italy, in 1904, destined for new horizons.  They brought with them nothing but the clothes on their backs, $30 in cash, and the dream of building a prosperous family business in the “New World” of America.  Its our aspriation that their work ethic and genuine enentrepreneurial sprirt live on at Tomato Joe’s. AtTomato Joe’s Pizza, the fight against cruddy pizza lives on forever.